Friday, December 16, 2011

Follow up fridays

Let's get to it, shall we?

From Anonymous on my post about the Sephora mailer [Note: this is normally where I would be putting in hyperlinks, but blogger is being all stupid and not working right. So no links today, sorry readers.]

Anonymous said...
I would gladly use that $15 card if you dont want it. there still accepting expired ones. need a gift for my lady. Email me please the Code and pin!!!!

Sorry, mailer is on it's way to being recycled. But Sephora ususally has a lot of coupon codes floating around, maybe see what google can find for you?

From my Asian friend, weezermonkey:

Can Asian people say "nappy"?

I think one just did ;) Hee hee.
Personally, I don't really care who says "nappy." Like most words, I think it is all about the context.

And from another(?) Anonymous on my post about the Useless Crap and Coffee Store:

Racism has existed since there became more than one race on the earth. Probably even since someone gained a different hair or eye color from someone else. Unfortunately, it will continue to exist long after you and I are dead and gone. The fact that it consumes you so much is sad. Do I think you're an angry black woman? No. I think you're just angry. Period. This just happens to be a convenient and prevalent avenue for you to vent. Also sad. When all is said and done, at the end of your life, are you really gonna reflect back on other people's ignorance? It took you days to finish writing this? Really? Get over it. Better still...get over yourself.
Just in case you're wondering if I'm a white racist "attacking you back", I assure you, I've been considered Negro, Black, African American, Black American and whatever else we've been considered for the past 55 years. Life is way too short to let something like a person's color or another person's reaction to my color take up a single moment of my life. Honestly, I feel sorry for you. Not because you were followed in a store, but because you let being followed in a store consume you. Shame.

Anonymous, I don't believe that racism has always existed or will exist forever. I wouldn't be writing this blog if I did. I think the rest of your points were addressed in my original post.

I'll leave you with this quote from Goethe:

"None are more hopelessly enslaved than those who falsely believe they are free."

As my mom would say...marinate on that.

Wednesday, December 14, 2011

Fewer words than usual wednesday

So, it's actually Tuesday, but I am hoping that I can get this blog post done tonight, and then come Wednesday, just press 'post' and be on my way. I've got a good feeling about it.

The picture below is the cover of a mailer that I got from Sephora this week.

When I saw this photo, My first thought was. "Whoa, they're putting black chicks on the cover of their mailers!" Then I thought, "Nah, that isn't it--this is 'specially for me. How did they know I was black? Oh, yeah it's because I order a lot of black hair care products from their site.

Not only is this lady black, but she's dark skinned and her hair near her face is nappy. Well played, Sephora; well played.

[Note to my white readers: I can say "nappy" because I'm black. Theoretically, you can say "nappy" as well, since it's a free country and all. I would just suggest that you know your audience and proceed with caution. Ok, moving on...]

This was the picture on the inside:


Sephora was offering me a $15 gift card. But if you look more closely, you see it is really just $15 off of a $50 purchase. And if you want to buy online, it is $15 off of a $65 purchase, since you have to spend $50 before you get free shipping. And of course, the products that I usually buy (for black people,) are not available at my local brick and mortar store. So I decided to pass on this deal, though I do appreciate the effort of putting a pretty black woman on my direct mailer.

This whole black lady on the outside/white lady on the inside got me thinking about a comment that a reader left on one of my posts a looong time ago. I've actually already wrote about this comment before, but I am writing about it again, because clearly it stuck with me. Dana said that she probably wouldn't buy a game that exclusively featured black children on the front of the box. It is this thinking (in part,) that makes me think that they only send this version of the mailer to customers they are pretty sure are African-American.

So, white readers...if you got a mailer just like the one I did, do you think the black lady on the front would make you less likely to buy something from Sephora, more likely to buy something from Sephora, or have no effect?

Did anyone else out on the interwebs get this promotional offer from Sephora? If so, how did the placement of the models differ (if at all,) from mine?

Do any marketing people read this blog? I would imagine marketers have done studies on this stuff: Are white consumers less likely to buy products that use black models/actors to sell them? Are black consumers more likely to buy said products? Why?

This is already pushing the limits of "fewer words that usual," so I am going to wrap it up. As always, I am open to hearing any and all comments you might have on this topic.

And if you haven't already, I would encourage you to check out my last blog post. I got some thought-provoking comments on that one; you should read it so you're not all lost on my next follow-up friday post.

Thank you and good night!